“Every time I use the logo on anything it makes me so happy—like, a literal smile comes on my face when I’m sticking stickers on boxes or stamping packaging. Just knowing we did so much work behind the scenes to get that ‘brand story’ nailed down gave me that confidence I needed to push forward. I didn’t have that with my original brand, and what a difference it makes. I just feel so darn proud of what we created and I could not have gotten there on my own!”