Alison approached J.Avolio looking for a fresh start with her biz. With a recent move to #hamont, Alison was wanting to elevate her brand presence. Our goal was to create a brand that felt warm and welcoming, like walking into a close confidantes living room and feeling comfortable enough to share yourself. We developed a full identity; along with collateral items; a Squarespace site; Instagram Strategy; and more. The result was a beautifully cohesive brand that targeted her people.