Bellwether X

Bellwether X is a Content Marketing and Audience Experience/Identification business located in #hamont. Their team had some awesome conceptual ideas about their visual brand identity, and they contacted me to help them bring their vision to reality. Interestingly, the term “bellwether” is defined as leading sheep of a flock, or an indicator or predictor of something, and their idea for a custom wolf icon would represent their team as leaders of a pack. The overall goal was a 1920s, Speakeasy vibe, which was carried out with a muted palette with classic, rich blues and a vintage cream; modern art-deco font choices; and a mysterious wolf brandmark to be stamped throughout their collateral materials.
  • Role

    Creative Director
  • Year

  • Services

    Logo Design, Brand Identity, Illustration, Collateral
  • Site

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  • Hamilton, ON


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