Project


Untamed Artistry

With the vision to launch a line of lash products in Canada, Cheryl expressed the need to refresh her identity. The goal was to better align her new visuals with her clientele and create visuals that were quirky and Instagramable. With bright colours, organic lines, innovative packaging, and joyful add-ons (like fun sticker packs and cheeky postcards), we designed an identity and 25+ collateral items that came together in all their quirky glory—which were widely shared across the ‘gram.

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