Witch Hazel Tarot

Savanna of Witch Hazel Tarot was looking to launch an accessible tarot biz and needed a brand identity to match. With a background in writing and literature, it felt like a natural fit to create a fairytale style illustration as the focal point. We named this character “Hazel” — a woman looking down in contemplation as if reading tarot cards herself. The woodcut style, including the treatments of the custom hand-illustrated witch hazel branches, creates a vibe that’s old-world meets new.