A holistic and thorough approach considers all aspects of your biz, meaning your new identity will work exactly how and where you need it to.

With every project, we'll dive into your who, what and why

Most importantly, we’ll define what makes you distinct, then leverage your uniqueness throughout our design explorations—developing a brand that’s anything but ordinary.

Full Brand Identity

For brands who are 2+ years into their business and have clearly established their niche. Ideal for those who are struggling to convey a consistent visual identity which reflects their brand and speaks to their people.

This package will provide you with a versatile set of cohesive visual elements. Our comprehensive Brand Strategy process will establish a solid foundation to build up your brand.

What’s Included:

• Workbooks & Strategy to pinpoint your ethos, audience, and more
• Main Logo +4 additional logo and mark variations
• Font System; Colour Palette; Custom Patterns & Textures
• Social Profile Pic & Favicon + Files in several formats and colours
• Brand Guideline for using your new assets

Build My Identity

Starter Brand Identity

Ideal for those are just starting out and who haven’t yet established their niche or found their brand voice, but are wanting to begin attracting the right people.

This package will cover your bases and provide you with the basics to impress your target audience as you build your brand. We’ll begin with comprehensive questions that dig into your who, what and why.

What’s Included:

• Workbook Questions & Review
• Full Colour Palette & Font System
• One Wordmark & One Icon/Monogram
• Brand Files in several formats + colours
• Social Profile Pic & Asset Guide

Let's Get Started


Custom hand-drawn illustrations are a versatile and effective way to emphasize your brand personality and stand out from your competition. Use them to display services; as instructive icons; add dimension to packaging; add a natural touch; and much more.


Print & digital collateral items, such as packaging, biz cards, customer/client freebies, highlight covers and proposal documents are all an effective way to build a cohesive visual brand—developing a bond of trust with your people through brand recognition and impactful design.

1:1 Design Training

DIY’er or designer? I guarantee this training sesh’ will get you closer to where you want to be. An open-format will provide you with my undivided attention as we dive into up-levelling your skills. From design basics to streamlining your workflow—this 1:1 will be the opportunity you wish you had known about sooner.


If you’re in need of support and advice provided by a trusted design expert with a decade in the industry, 1:1 consulting is the perfect fix. This can span from Brand and Website Audits to real-time feedback on your biz look & feel, to general brainstorming sessions on the future of your brand. The possibilities are endless.

"Every time I use the logo on anything it makes me so happy—like, a literal smile comes on my face when I'm sticking stickers on boxes or stamping packaging. Just knowing we did so much work behind the scenes to get that 'brand story' nailed down gave me that confidence I needed to push forward. I didn't have that with my original brand, and what a difference it makes. I just feel so darn proud of what we created and I could not have gotten there on my own!"

Nicole Gagnon

“Jess is both an expert designer and a great collaborator. They really listened to my ideas, translating my abstract vision into fully realized branding assets that I’m proud to show off! From a colour palette that seamlessly integrated existing hues on my website to thoughtful and detailed illustrations, I couldn’t be happier with their work.”

Savanna Margaret

"Working with Jess was like working with a dear friend. I felt they deeply understood my vision from every angle and I immediately knew I could trust them to bring our ideas to life thanks to thoughtful questions & exercises that helped me gain clarity around what I wanted. Jess was supportive throughout the entire process and their talent in this field speaks for itself. I'm so glad that I decided to take the leap and follow my intuition to work with them, as my branding and other design elements are spot-on. I look forward to working with them more in the years to come!"

Carissa Kimbell

“J.Avolio is an amazing designer who helped bring my wildest design dreams to life!! Jess, you are an unbelievable design genius. It’s not only because your final work always ends up looking jaw dropping. What I respect more than anything else is your approach. Your inside-out approach of what the brand really means to the founder and the people it seeks to impact! Thank you for creating this for me and the people I seek to impact!”

Cheryl Peng

“Thank you for your guidance in helping me launch this all! I wouldn't have been able to do it without you. The inspiration is constantly flowing. I love handing out my business cards just because of how stunning they are. The brandmark and everything you designed up for the brand is simply perfect and work so well to convey the messages and values. Seriously Jess, you do the most incredible work!”

Caranina Bertone
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