Featured services

A holistic approach allows us to develop an identity that tells a cohesive story

Our process includes a comprehensive deep-dive into who you are, why you do what you do, and what sets you apart. This helps us build a solid foundation for your brand and clearly defines your audience before we jump into design. This assures your identity not only expertly represents your brand, but targets the right people.


“Design in the absence of content is not design, it’s decoration.”

Jeffrey Zeldman

package 01

Full Brand Identity

For brands who are 2+ years into their business and have clearly established their niche. Ideal for those who are struggling to convey a consistent visual identity which reflects their brand and speaks to their people.

This package will provide you with a versatile set of cohesive visual elements. Our comprehensive Brand Strategy process will establish a solid foundation to build up your brand. Starting at $2,250.

What’s Included:

• Workbooks & Strategy to pinpoint your ethos, audience, and more

• Main Logo +4 additional logo and mark variations

• Font System; Colour Palette; Custom Patterns & Textures

• Social Profile Pic & Favicon + Files in several formats and colours

• Brand Guideline for using your new assets

Build My Identity
package 02

Starter Brand Identity

Ideal for those are just starting out and who haven’t yet established their niche or found their brand voice, but are wanting to begin attracting the right people.

This package will cover your bases and provide you with the basics to impress your target audience as you build your brand. We’ll begin with comprehensive questions that dig into your who, what and why. Starting at $1,250.

What’s Included:

• Workbook Questions & Review

• Full Colour Palette & Font System

• One Wordmark & One Icon/Monogram

• Brand Files in several formats + colours

• Social Profile Pic & Asset Guide

Let's Get Started
package 03

Instagram Strategy

For those with an established brand identity who are looking to create a consistent Instagram feed with an on-brand aesthetic—taking the guesswork out of what to post next.

Provides you with a solid foundation for an Instagram presence that not only looks cohesive and on-brand, but helps save ime with templates, post recommendations, hashtag sets, and more. Starting at $750.

What’s Included:

• A 12-post visual grid that establishes the look of your feed

• A posting schedule to highlights your product/services, and more

• Post & highlight templates, built in your platform of choice

• 5 sets of 10 hashtags (50 tags!) + one branded hashtag

• Profile picture, bio write-up & Highlight covers

• Plus, super helpful tips & tricks

I'm Feeling Social

Custom Illustration

Custom illustrations are super versatile.

They are great way to emphasize your personality and stand out from your competition. They can be used to display your services on social, as custom icons on your site, to add dimension to packaging, and more.

I Can Picture It

Print & Digital Add-Ons

Support your brand with collateral items.

Packaging, biz cards, social templates, highlight covers and presentation docs are all great way to emphasize your brands’ personality and stand out—building trust with your people by building brand recognition with effective design.

Adorn My Biz

“Jess is both an expert designer and a great collaborator. They really listened to my ideas, translating my abstract vision into fully realized branding assets that I’m proud to show off! From a colour palette that seamlessly integrated existing hues on my website to thoughtful and detailed illustrations, I couldn’t be happier with their work.”

Savanna Margaret

"Working with Jess was like working with a dear friend. I felt they deeply understood my vision from every angle and I immediately knew I could trust them to bring our ideas to life thanks to thoughtful questions & exercises that helped me gain clarity around what I wanted. Jess was supportive throughout the entire process and their talent in this field speaks for itself. I'm so glad that I decided to take the leap and follow my intuition to work with them, as my branding and other design elements are spot-on. I look forward to working with them more in the years to come!"

Carissa Kimbell

“J.Avolio is an amazing designer who helped bring my wildest design dreams to life!! Jess, you are an unbelievable design genius. It’s not only because your final work always ends up looking jaw dropping. What I respect more than anything else is your approach. Your inside-out approach of what the brand really means to the founder and the people it seeks to impact! Thank you for creating this for me and the people I seek to impact!”

Cheryl Peng

“Thank you for your guidance in helping me launch this all! I wouldn't have been able to do it without you. The inspiration is constantly flowing. I love handing out my business cards just because of how stunning they are. The brandmark and everything you designed up for the brand is simply perfect and work so well to convey the messages and values. Seriously Jess, you do the most incredible work!”

Caranina Bertone

"I chose Jess because their style appealed to me, but their design skills are just part of the story. Jess is different than other graphic designers in a sense that they are very balanced; they are to the point, but still creative. You can tell they have years of experience in the branding industry. Positive, resourceful, simple in presentation, and explains why they chose particular design elements. Everything means something so you won’t risk a situation where your logo is pretty but doesn’t mean anything. Thank you, Jess, you elevated our brand to the next level."

Ola Mochol
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